Its that time year again, you either love it or hate it and for a florist its mixed feelings. There is so much pressure for only one day, & the target market is prodominately male customers who do not feel the need to pre-order (or maybe they just forget). Its about total guess work, order your roses & cross your fingers you have got it right! Fortunately men are easy to read when it comes to valentines, most want to come in quickly grab something readymade and leave. So as a florist are job is to make it as painless as possible. Lots of ready made designs, not to fancy or posh, clear prices on all items etc. However I do feel I need to educate some people about their choice's. Of course when the customer has entered my shop they have already made the right choice!!
Roses are graded by length, the longer the length the larger the head. So your local supermarket bunch is going to have short stems and small heads now you might think a roses is a rose but how many brownie points is a cheap low quality bunch really going to get you??
There are countless numbers of red roses varites available on the market & a florist has to consider a number of things, size, quality, vase life & value for money. The most popular choice for florists this year is a fabulous roses called Red Naomi.
It has a very large head, impossible number of petals, a good vase life & a slight scent. This roses does not come cheap at valentines, and for the record florists do not increase prices at valentines day!! The growers increase prices which is passed on the the wholesaler which is passed on the the florist.
This year the same as last i will be providing a cheaper alternative called Upper Class. Its considerably cheaper & will be great in mixed bunches.
Dozen luxury red roses (red naomi)
Dozen red roses (upper class)
Half a dozen luxury red roses
Single red rose
Mixed bunches from £15-£35
Happy Valentines Day!!!