Friday, 11 February 2011

Valentines collection 2011

Valentines is upon us, time to showcase this year's design offerings....

The tradtional Dozen red roses will always the true symbol of love not just at Valentines but all year round. Above Is the Luxury Dozen. Fabulous "Red naomi" roses, mixed with lovely country style foliages.

This is a Deluxe Dozen. Twelve "upper class" roses. Not as impressive but i feel it is important to offer an alternative price range.
The luxury dozen is £20 more expensive but its true what they say, you only get what you pay for. Worth every penny!!

Half a dozen red roses in an attractive heart frame, at a very reasonable price £25

My personal favourite, country style dozen. The mixture for red, soft pinks and lilacs works so well.

Mixed bunches always sell well, from £15 to £35

This little arrangement provides an alternative to a bouquet which are the top sellers.
Something different, vintage ceramic swan filled with beautiful blooms. Quirky & Different.
Heart shaped Ivy plant, a perfect symbol of love, its beautiful, its long lasting, & gets better looking with time.


Valentines photo frame's £20

If you are only willing to spend £5-£10 this Valentine's then make it count!! Just because they are cheap, doesnt mean they have to look cheap. A single red roses in a lovely gift bag can go a long way!!

Thursday, 3 February 2011

Valentines Day 2011

Its that time year again, you either love it or hate it and for a florist its mixed feelings. There is so much pressure for only one day, &  the target market is prodominately male customers who do not feel the need to pre-order (or maybe they just forget). Its about total guess work, order your roses & cross your fingers you have got it right! Fortunately men are easy to read when it comes to valentines, most want to come in quickly grab something readymade and leave. So as a florist are job is to make it as painless as possible. Lots of ready made designs, not to fancy or posh, clear prices on all items etc. However I do feel I need to educate some people about their choice's. Of course when the customer has entered my shop they have already made the right choice!! 
Roses are graded by length, the longer the length the larger the head. So your local supermarket bunch is going to have short stems and small heads now you might think a roses is a rose but how many brownie points is a cheap low quality bunch really going to get you??
There are countless numbers of red roses varites available on the market & a florist has to consider a number of things, size, quality, vase life & value for money. The most popular choice for florists this year is a fabulous roses called Red Naomi 

It has a very large head, impossible number of petals, a good vase life & a slight scent. This roses does not come cheap at valentines, and for the record florists do not increase prices at valentines day!! The growers increase prices which is passed on the the wholesaler which is passed on the the florist.
This year the same as last i will be providing a cheaper alternative called Upper Class. Its considerably cheaper & will be great in mixed bunches.
Valentines Prices
Dozen luxury red roses (red naomi)
Dozen red roses (upper class)
Half a dozen luxury red roses
Single red rose
£5 each
Mixed bunches from £15-£35

Happy Valentines Day!!!